Tracy: Dongguan City, thousands of Yueyang Culture Communication Co., Ltd. Planning Line: Wu Sheng 13763268364 details can be found on the company's official website: www.dgqianyang.com following small series will be broken down as we explain in detail the main points of Dongguan event planning, and you need help, please Call Oh! First, the target must quantify Dongguan public relations event planning companies, especially large-scale public relations activities often spend a lot of manpower, material and financial resources. The spread of a new product in the listing cost center of the city, generally more than a million dollars. Why make such a big investment in public relations? To spread the needs of enterprises, in order to build brand awareness, recognition, reputation, in order to target more consumers to buy his product, which is the goal of the new product launch PR activities. Goals do not have to spend huge sums of money activity is not desirable, the goal is not clear it is not worth it. Second, public relations activities focused on the spread of a selling point is to demonstrate the brand image of the platform, not the usual promotional activities, to determine the activities of selling (theme), and selling as a basis for planning and the main line. Many public relations activities, I do not know what activities are paid for, leaving no deep impression. Only refined a distinctive selling point, public relations activities to create "eye" and spread in order to integrate the resources to complete the moving target. Third, there is no investigation, no right to speak of domestic public relations company to do a lot of public relations activities, due to lack of public awareness of the limited research or public research level, less agency fees, time is tight and other reasons, the investigation of this important aspect of our work is a common occurrence omitted public . Want a good idea to find a suitable day they can engage in public relations activities, which are some of the so-called "master" a common problem. But "no investigation, no right to speak." "Zhiyizhibi, know yourself." Only to find out their strengths and weaknesses, psychological insight and public needs, market dynamics competitors, comprehensive analysis and forecast to exceed and adjust its public relations strategy, public relations activities to win success. PR practice shows the feasibility of public relations activities, budget, public distribution, site traffic situation, the relevant policies and regulations should conduct a thorough investigation, and then compare an analysis report, the last to make objective decisions. Fourth, the plan to be comprehensive, rigorous action to perform public relations activities planned to put in place what skills it? Focus is on one thing: thoughtful. This is because the PR campaign for the opportunity to our success or failure only once. PR is not a movie, television, not again, every time live once appeared irreparable mistakes, and must not be taken lightly. Why focus on the last point I want to remind you to perform in place of it? I have many times in terms of marketing planning forum to further perfect creative, even the best planning, and then the classic scheme, if we can not take root, if not resolutely implement, such planning can only be castles in the air, in addition to a waste of resources outside businesses does not produce any substantive results. We can say that a set of execution strategies and protection mechanisms play a decisive role! Execution in the end how important? My friend said this a real joke: a year, Xinjiang five drainage Green Lake Park in order to attract tourists, launched a series of garden activities. Some people who planned to catch a duck game: buy a lot of ducks on the lake, swimming duck tourists If caught, they had all returned. Planners thought the swim is not so easily catch good swim duck, duck and more agile way. The results of it: When the order, already impatient people on the shore, like swordfish generally toward the ducks. Ducks have never seen such a battle, scared in the water loss, one transfixed. Soon, these ducks all "know what" captured. An interesting thought, "catch a duck" game, became the "send duck", just a few minutes to the end, so planning is really hilarious. Thus, planning - ignoring any implementation details can make the whole plan all bets are off. People should learn a lesson plan, remember remember!