Dongguan professional celebrations planned, dealers will thank summit forum for planning the company's major enterprises in power who dedicate public relations activities planned five success stories. One thousand Yueyang Culture Communication Co., Ltd. - Dongguan local ritual combat the industry's most influential type of marketing and public relations agency implementation of planned activities, focused on providing customers with specialized celebration event planning, public relations, corporate annual meetings, theatrical performances, meeting conference, New listing and publishing, exhibitions, star brokerage services. A war "pitting" of youth - "Yishengtang" China's top ten public relations activities planned policy Case Award "Yishengtang" case in 2000 in the name of the first Chinese companies planning case contest was awarded "China Top Ten planning case" public relations. event planner Summary: Snake Yishengtang three capsules of health care products for Acne its health care products flooding the market in 1997, under the general sales slump environment emerged as the star in the South China market, with annual sales of health care products nearly billion this.. is a small budget, big-budget classic case of its success lies in the planning: full use of the integrated marketing strategy starts with accurate market positioning launched advertising "war pitting youth" series by field survey, combined with clever "feeding Exposure, "" insured 10 million yuan, "public relations activities, the rapid rise of its comprehensive import sales management project also laid the foundation for its long-term development. Yishengtang three Shedan advertising, public relations, promotions and creative and far-reaching impact performance, imitators the congregation. "Each capsule will contain a grain of Snake," "10 million insured product quality insurance" and "sympathy police, raising of the flag" and other series news marketing use, it is a ground-breaking, resulting in a sensation in the media sector, the market for health care products Marketing to expand the space for two new hair, "gut" rule Jiuan -. Jinshuangqi "Jinshuangqi" won the 2000 China Art Expo Silver Jinshuangqi planning intestinal drug, a new type of probiotics, the state of a class of drugs, the case of prescription drugs. their biggest obstacle performance in prescription drug promotion in the otc market rally is not enough, the problem lies in the point of product marketing drugs longer course of treatment, packaging, general, etc. The success of this case lies in the "safe" as the starting point of the marketing strategy to "safe and effective medication gut" as Jinshuangqi May 2000, organized by the Shenzhen Health Bureau, Shenzhen Business Daily and co Manzawa pharmaceutical companies implementing safe medication Shenzhen science investigations, will Jinshuangqi hard advertising and medication science investigation propaganda combine the advantages of the use of integrated communication, with public relations event, won widespread, persistent reports, a series of ads "advice" and five letters, so that the product and the consumer, the salesperson full communication, positive interaction, in short short period of time, Jinshuangqi caused great impact in Shenzhen, greatly enhance the visibility; coupled with an exceptionally strong executive power of customers (the client won the award excellent customer adoption in 2000), sales of this product in a landslide situation reversed trend, sales continued practice to rise. 3,30 days to improve brain memory quotient 18.52-- brain informed informed of Guangzhou Institute of Light Industry developed brain health products, we plan to its success lies in bold Jiannaoyizhi out conventional products , take the road of market segmentation, avoiding strong opponent at that time (brain easily), concentrated firepower to attack the candidate market, with rivals fight close combat, cleverly captured the market share. This whole plan in three phases promotion candidates : First, the "30 days to improve memory quotient 18.52" for the benefit of the commitment point, and to launch "Brain informed Jackie Chan project", informed awareness of brain stroke started Secondly, strengthen communication products and candidates, candidates among parents make. Products with affinity, so that consumers and purchasers of products generated goodwill. Finally, the testimony of style, news advertising initiative, giving candidates the confidence of the candidates come on! less than three months, informed the rapid growth of the brain from a new brand To market, competing brands, among some within the brain to become well-informed, Guangzhou and Shenzhen to buy the highest rate of brain named product, Days sales outstanding (Shenzhen, Guangzhou) doubled four, family health leaders - A net Sao previous brand as "forever fresh" and "xx treasure", etc., easily confused with brand identity and imitation products as refrigerators sterilization deodorant, clothes moth, mildew and other household goods, when such products generally belong to low-end products care for low, after we took over, it was the brand name "A net Sao", and created a gentle, intelligent, competent, loving family image of women, the personification of demands, making it an ideal incarnation of Chinese women in mind ; also cleverly borrowed "Qingsao" This dramatic actress in the majority of consumers in the high visibility and reputation, product attributes and competent, deft, lively, warm, witty concepts closely linked to this case. The greatest success lies in building brand image strategy, a highly affinity brand image, so that consumers and products are good and effective communication, success has become the golden key to expand the household goods market. Additionally, "A healthy net Sao Careers sister" Contact with the laid-off workers up to public relations activities centered event marketing, attracted much media attention, in the short term so that greatly increased product awareness, sister-site promotional effect is even more striking in the half and then the success of the brand to become the leading regional market Brand 5, at the Ibero-American church, a woman more beautiful than the cherry - Ibero-American Church in 1998, we helped a client introduced the use of Japanese technology to produce Kampo medicine Xiaoban mask, cures face freckles, black spots, it is the Ibero-American Church Xiaoban mask. PR campaign planners believe the success of this case is that our creative product of the "Ibero-American Church," the name of this rich Oriental flavor, combined with the image of women in kimono, and its side silhouette is a trademark throughout All graphic design, terminal publicity materials, radio advertising, with a strong public relations, advertising, promotional activities, the use of ars tactics, continuous attack, the formation of a strong integrated media force to make the Ibero-American Church medicine mask sales soared, to establish Shenzhen TCM pin spots Mask brand image. medicine mask on the market in droves, to follow suit.