In the continuous rapid economic development in Dongguan etiquette celebrations companies advertising company is facing increasingly fierce competition, resulting in malls commodity in short supply, the same phenomenon seriously. For profit, many companies have used a variety of tactics to promote, star wars, price wars, the channel war, the peace of the wonderful, but for small companies, to concentrate its limited capital, scraping shopping malls, will inevitably result in a scar, serious even devastated. On the terminal display, the same functions of more than 10 brands of goods less, many dozens of brands, the same phenomenon seriously. On an array of shelves, under the brand influence is not strong, the Pingsha let consumers pick you, what is the need to make greater efforts. Made furnishings, posters, and shopping guide also on the consumer or why not vote for you, back to basics, the first element is the promotion of commodities, Dongguan etiquette how to capture consumer goods, from three aspects need design. Unique product features opened to the hearts of consumers similar products do, a lot of competitive rivals, customers today have more and more rational, he Pingsha never forget your merchandise? Why the hell out and buy your product, back to basics, consumer purchase of a commodity, your merchandise to give consumers what benefit? Product is the core of the company, find the difference in the direction of the most powerful in the core of the problem! Must empathy, the customer is how to think? How should we do? How to make consumer awareness to your product is the best in the same commodity, you first need to start from the consumer shopping habits of thinking, so that goods with a fully independent and with segmentation and competitor concept, so that consumers find Objects can not be compared, thus forming a unique point of difference commodity. We can look at the example of air conditioning profession, in the case of GL-conditioned shopping malls monopoly share of other brands of air conditioning is racked with little success, and air conditioning in the functional commodity MD find a breakthrough, "an evening of electricity" loud and clear slogans, air-conditioned shopping malls aroused in layers of spray, quickly gaining ground in many shopping malls with competitive opponents were evenly divided, the other brands far left behind, this is a find from a commodity to consumers benefit from successful examples point to success. And they are many brands in the commodity propaganda more in our consumer notice how well consumers rarely notice what you can bring to him, why consumers have to pay for your good, he would willing We can solve the problem of what to buy his goods, and the characteristics of the goods offered other commodities can not be solved. Dongguan celebrations companies perfect interpretation leads to demands of the brand resonates with consumers in brand promotion system, demands occupy a very important position. A good appeal to consumers to make a profound impression on the brand, the occurrence of attention, and finally to promote the purchase desire to form an outstanding communication, accumulation of intangible brand value, a brand conveys outstanding. Customers buy goods that give consumers buy his property and spiritual nature of the demands of consumers to purchase goods are a direct expression of the social image of the owner of the goods, and in the interpretation of product features and brand spirit, let others know and understand their image. Consumers in society to pursue the image, is the brand appeal of the direction. In the brand development process, trade will evolve down from generation to generation, changing the characteristics of goods but also embodied in these goods together in the spirit of the brand who will condense into connotation of the brand. Commodity different time, it is possible the performance of consumer goods in different periods different functional needs, but does not change the meaning of the brand. For example, the United States of appliances, so many years have used the phrase "the original life can be more beautiful day" to the interpretation of the spirit of the brand, so that consumers feel his merchandise can bring the United States for their own life experience. Aspirations of the brand is to make consumers continue to love this brand power. Dongguan advertising companies to seize the consumer's eye with the visual impact consumer acceptance of product information in most cases is not proactive in the range of goods in containers, packaging must have a strong visual impact, in order to Many commodities jumped from the consumer perspective, to attract the attention of consumers, to encourage customers to purchase desire. Product dazzling shelves, all kinds of packaging contests, consumers can only use the time in an instant visual touch, attractive packaging, the consumer will stop their feet to stop Outlook head. Particularly in many brands of the same type of packaging has been caught in the case, the uniqueness of the packaging is more important. Dongguan celebrations planned case we look at the reality, JDB Wong Lo Kat war, two brands of the same package, very eye-catching red color, the same functional demands, VI image has been difficult to distinguish from each other to the point where, in the store's shelves These two brands are usually put together furnishings, careful attention is not difficult to discern the difference between the two brands point, consumers will simply choose a random purchase, and can not reach the motive companies to enter the store. Brand into the stores to increase sales, adding brand influence, but in this case, capital investment, but the effect is definitely not the parties want. Packaging design, should not violate the company's image VI can be subtle and particularly conspicuous design, the order is different from competitor on the display, add consumer awareness and attract the attention of consumers to achieve furnishings purposes. Dongguan advertising planning company when the brand spirit, commodity demand, product features, and customer needs image of unity, it will lead to resonate with consumers that resonates not only in the consciousness of potential customers in other public mind will happen the same ideas, eventually selling merchandise in the terminal, the brand get public recognition. Thus, the promotion of the brand can help the brand stand out in a lot of homogeneous commodities, signifying its importance! Dongguan City, thousands of Yueyang Culture Communication Co., Ltd.

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