Arcade promotion planning program should be how to write? - Dongguan City, thousands of Yueyang Culture Communication Co., Ltd. professional contractors mall promotional activities to help you get real and effective long-term commercial value! An activity background Wal-Mart by a township small business grow into a world known to "retail empire." And gradually developed into a leading retail enterprise boss its footprint is almost all over the world to get the praise of consumers from one thousand nine hundred ninety-six Opened in Shenzhen now has a number of supermarket chains now have also opened the first Wal-Mart stores in Dongguan settled Opening their specific promotional activities planned program schedule is as follows: two, Objectives: 1 basic objectives: To celebrate the opening of the shop and Mid-Autumn Festival is approaching none other inexpensive products at a low price high quality service to win customers proliferation mall visibility and establish a good corporate image 3 marketing objectives: to expand activities through participation in the activities of customers drive sales increased mall efficiency and increase profits by way of entertainment marketing 3 long-term goals: increase sales and expand market share and ultimately economic and social benefits of unified three, the current marketing situation: 1 Market Status: located in the downtown business district around with a realistic Carrefour and other large supermarkets and other competitors and potential competitors may also have 2 Product Status: Most products mainly to the popular wide variety of consumer goods prices is not very different varieties of goods 3 macro environment: Consumption groups most immediate needs and potential demand for mobility of higher population density, traffic large population of consumers are large four, swot Analysis: Advantage: Wal-Mart has a strong scale to some extent has great Competitive forces continue to carry out its own technical updates and buy a satellite to build a strong supply chain management philosophy with a high degree of standardization and scientific training system operational marketing distinctive sound of the other notable features Disadvantages: high operating costs brought on a huge scale management greater challenge facing the development of problem a lot in different places opportunity: the development of the current retail market probability is high and the situation is very good grasp of the market analysis will help the enterprises to seize the opportunity to lead a new wave of shopping threats: the existence of actual and potential competition Market forces are more five risk factors, pricing strategy: 1 cost-based price for the reference to similar products and to "everyday low prices" slogan launched inexpensive goods 2 give appropriate quantity discounts to encourage more purchase. six, promotional strategy: 1. comprehensive product portfolio strategy using price sales channel strategies, portfolio strategy marketing strategy to achieve the best economic 2. keep operating seven localization, advertising:.. 1. "5m" principles: choice Two newspapers and television media to inform customers of Wal-Mart opened in Dongguan and pass affordable information and beautiful shopping environment caused by the customer's desire to buy in order to increase sales. 2 attached to the streets in the form of leaflets delivered to the customer, Wal-Mart's business philosophy "everyday low prices" principle. 3 during the just-store advertising budgets invested more in store opened immediately after the cut advertising boom to minimize the amount of unnecessary advertising expenses to the cost of compression to compress the amount of advertising done while maintaining low commodity valence 4 focus on selling advertising that pop advertising eight, Public Relations: 1. establish and maintain a normal working relationship between businesses and consumers 2. enterprises and suppliers to establish good cooperative relations to ensure the goods properly. operation. 3 to establish science-kind style galleries and other forms of use of graphics to the people about ways to care for the resources to protect the environment and establish good community relations. 4 sponsoring school children take part in some public activities and establish a good corporate image. 5 invited officials Consumers can enjoy a variety of special services to become a member 2 for consumer promotions:: Corporate visit to attend the news conference and other forms of nine: promotional activities planned program of promotion: 1. implementation membership promotions. presented sample Sale sell. 3 grasp demand characteristics are mostly seasonal items and general merchandise in their marketing sensibility to stimulate consumer demand to expand sales. 

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