Home City opened what effect can produce fundamental purpose is to open the market entry point, raise awareness and establish a brand image. Dongguan City, thousands of Yueyang Culture Communication Co., Ltd. is you could go. First, business planning purposes 1.1 museum building materials as much as possible so that the opening of information covering the entire Xianning City, and enhance the consumer's attention; 1.2 as building materials will be consumer goods during November consumer postponed plans to museum building materials when it opened again consumption, reduce street shop sales; 1.3 so popular when it opened as much as possible to reach the highest point; 1.4 through promotional activities to enhance the consumer payment of enthusiasm, only to pay very little change in the original deposit consumption habits; 1.5 to achieve targets during the opening of the museum building materials sales 10 million yuan; 1.6 using the opening event, so businesses are familiar with the common mall marketing model, and strengthen the confidence of the museum building materials merchant prospects; 1.7 fully integrate various resources for marketing after opening basis. two classification opening event the opening event of 2.1 based on business planning to achieve the desired effect, the opening event will be divided into the main promotional activities and create an atmosphere activities in two. purpose of the main promotional activities are directly pulled sales and promote consumer Contributions; aim is to create an atmosphere activities before opening constantly create topics, attract attention, so that consumers keep on building materials Museum opened the main concern of the 2.2 2.2.1 shopping promotion activities that polite 2.2.1.1 promotional content: opening promotion. During the event, in the home building materials shop to buy any product, you can receive a special gift; (gift amount a total of 1,000 copies, while stocks last) 2.2.1.2 activity rules and precautions: 1, Any purchase amount (including deposit included), customers with a single payment, contract orders to the front desk to receive gifts; 2, each single payment limit collar a part gift, to be recorded when the payment order number to receive, store and shopping amount and ask the customer to sign ; 3, the gift should be stamped paid in a single payment on the "have brought gifts," Zhang; 4, after the payment is completed gift should be publicized "gift has been granted complete" signboard at the front desk; broadcasting system should be broadcast simultaneously Tips to avoid customer disputes; 5, gift identified as long-handled umbrella advertising, printing LOGO (both sides), worth about 12 yuan / put; require one week before the opening of gifts also filled to capacity storage 2.2.2 2.2.2.1 publicity activities. Contents: Opening promotion period, consumers in the home shopping, payment up to a certain amount, you can get Gree air-conditioning cabinet, Skyworth 37-inch color TV, water heaters and other premium gifts, buy more to send 2.2.2.2 activity rules! and precautions: 1, amount to the same customer shopping cumulative amount of actual contributions during the event prevail (deposit may also participate in activities); 2, the same amount of customers shopping at several stores can be accumulated; purchase amount of different customers can not Grand total; 

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